As the Internet continues to grow, online valuations have become more relevant than ever for travelers, and there are no exception for vacation rentals! Should you be worried about the critical revews of your house? Yes! And there are even more reasons than you think.
The numbers don’t lie
The comments generated by the users have quickly become one of the most reliable resources for travelers who want to book vacation homes.
A recent study reported that 80% of travelers prefer to book vacation rentals listings that include guest reviews.
Travelers trust other travelers
Your ad will be at a serious disadvantage until at least one traveler has submitted a review. Just one of such comments can assume security, credibility and confidence to a potential traveler.
They are undesirable and it is better to avoid them, but it is not a very big problem. When handled correctly, negative comments can be an invaluable opportunity to impress potential clients. Responding to negative comments in a calm and professional manner will show travelers that you care about your guests and are attentive to their needs.
Comments and star ratings can be the best marketing tool for your vacation homes, but you must be willing to work for them. Be sure to send each guest a personalized email in a few days after check-out. Thank travelers for their stay in your vacation home and let them know how much you would appreciate them taking the time to submit a review.
Vacation rentals management companies should take care of this detail. Failure to do this would denote little commitment to the vacation homes. At Rafleys, we make sure that travelers leave a review, and know how many benefits it can bring. In fact, we go further and leave a sheet of suggestions and satisfaction questionnaire in each of the apartments we manage. It is the best way to obtain maximum satisfaction from travelers and the maximum number of positive reviews. Improving your list with a consistent flow of positive reviews will give prospective travelers the confidence to book your vacation rentals, and your calendar will start to fill up in no time! Contact us to learn more about how Rafleys helps homeowners protect and manage the travelers’ opinions.